For me, the Energy Transition is a complex, multi-headed beast that always provides more challenge rather than less.
We seem to be faced with Hydra. The Hydra was Hercules’s second labour. He attempted to cut off the heads of the beast, but every time one was cut off, two more would grow back in its place. Another challenge in killing the Hydra was that its’ breath was poisonous to all who crossed its path.
The weakness of the Hydra was that only one of its heads was immortal. In the energy transition world, I worry that this one immortal head might be fossil fuel, challenging to slay.
I don’t slay beasts; I try to shape the behaviours of clients. Renewables feature front and centre. Getting engagement is hard work; adopting different thinking and application solutions is even more challenging. The level of engagement determines the ability to allow a different way to permeate and take hold. You need many tools, ideas, visuals, promoters, discussions, etc.
Finding the time for clients to get into these types of immersion is not easy; it has to be really “mixed” up. Do I have this “cocktail” right? Frankly, no, but tackling. Individuals or teams need to find their reactive points. They need to want to open up to change. I love the word “catalyst.” if it gains the type of reaction you are looking for, you are the agent that provokes or speeds action or change.
Continue reading
