
Applying the “multiplier effect” to any discovery and validation accelerates the understanding of where the potential growth and impact points of a new business opportunity can occur.
What we offer is exploring the Energy Landscape in understanding, so this can then be translated into fresh, exciting Energy Value Positioning Offerings.
We extract points of value to drive innovative change to your business offering.
Seeking problem resolution through discoveries and validation.
- Through our depth of research across the needs of the energy system, the transition points of value are identified to support the change in understanding that is necessary.
- We provide insights and knowledge to clarify and quantify answers to multiple, often complex issues, that lead to growing awareness and clarification on a variety of energy-related issues that need addressing. If I can’t provide the answers then I seek out the expert opinions that can.
- Our approach is to follow a search, scope, speed, stretch and scale transition pathway, as required.
It is the way we undertake the researching, building and gathering of the knowledge and insights that give awareness, growth opportunities and the necessary identification.
Our role is to extract this orientation potential (discovery) and give it the identification (validation) through our front-end work
The outcomes are to support you and point you in the right direction for impact and value potential.
We find the research, identify the opportunities, evaluate the options and then build the validation and awareness paths, and work with you on exploring those in the exploration and exploitation phases.

Those points of value deliver the connections and drive change, they provide identification, growth opportunities and awareness orientation
The Mind Map below is showing the connecting points sparked by the need for Innovation.
This map visualizes the positioning and primary connected parts that we look to support you with over any energy transition journey.
Translating any future positioning needs to be well thought-through, one that is based on a detailed evaluation of where new thinking and innovations come into play
It is these “points of value” that inform the discussion and change the narrative toward a different Energy proposition
Contact Paul at phobcraft@gmail.com to find out more about how he can help you with your energy transition journey