The missing value of distinctive innovation needs greater appreciation in the Energy Transition
I think we miss something and it is a great big pity.
Distinctive innovation is actually not just the middle ground, the passing through point towards breakthrough or disruptive, but it is the inspirational point for all of us to rally around far more than we do.
Pushing for that extra effort takes something good to something even better; it gives it a certain distinctiveness. Inspiration within the innovation process is essential; it is a great motivating point to achieve far more in our identity with something distinctive than just incremental. Whatever we work upon in innovation, we should seek something distinctive as an outcome. Continue reading